If you want to generate serial number column in data controls just see below:
Gridview: Container.DataItemIndex+1
(For e.g. In gridview
<asp:TemplateField HeaderText=”S.No”>
<ItemTemplate><%#Container.DataItemIndex+1 %></ItemTemplate>
</asp:TemplateField>
)
Datalist: Container.ItemIndex+1
Formview: Container.PageIndex+1